Lucas Piccinin is an entrepreneur and thinks that technology can help address the real issues and make life more comfortable. The path that he followed started with business and law studies, then a practicum in banking and family business. These early years also gave him a sense of numbers, systems, and market opportunities. In 2015, he co-established NetConv Shop, a firm that is focused on minimizing waste by providing real-time freshness transparency to e-commerce, as a digital solution to assist supermarkets, defend consumers, and assist in addressing global hunger in both realistic and significant ways.
Background and Inspiration
Lucas has a rich background that mixes business, law, and real market experience. He graduated in Business Administration from EAESPโFGV and later studied law. Over the years, he worked in banks, supported his familyโs turnaround project, and gained insight into operations. Moreover, his interest in online grocery shopping started back in 2006, when a few delivery services existed in Brazil. He saw the gap and believed technology could improve it. Meeting Fabian, his partner and a lead engineer, also helped turn this idea into a real business in 2015, driven by data, efficiency, and clear purpose.
About NetConv Shop
NetConv’s mission is to explore the connection between supply and demand, to reduce waste, and to provide hunger assistance. The company is unique in its freshness transparency to e-commerce operations, where the supermarkets and the final consumers can visualize the freshness of products in real time. This also results in better pricing, fewer reverse logistics, and better replenishment planning. Their technology also uses AI to support goals on market share, competitive environment, or a more profitable landscape. NetConv Shop stands out as an e-commerce application that uses expiration date data in real time on algorithms to manage the stock, allowing it to identify trends, notify the operators to remove expired products, reduce the prices as products are closer to expiring, group products according to their freshness, and direct them to people chosen by Supermarkets.
Lessons Learned as a Leader
Lucas believes leadership requires good reactions for the long run, in spite of bad things happening in the short term, for building a better future. Besides, it is important to care passionately about the problem you are solving, because there are a lot of difficult times on the journey, and you would increase your chances of overcoming them. He also values boldness and courage because the results are not possible to figure out in advance. When facing difficult problems, imagination and creative thinking play a large role in addressing the issues correctly. Moreover, humility could be well tested by the 3-year period of manual stock counting, to provide transparency on freshness in real time. Another important lesson is perseverance, because it is necessary to advance in spite of the many obstacles along the way. These attributes have influenced his leadership style and have enabled him to convert negative feedback into positive practical outcomes in the market.
Impact on Field and Society
NetConv Shop has brought an important change to the grocery and e-commerce sector by introducing transparency around product freshness. One of its strongest tools is dynamic pricing, which lowers prices as items get closer to expiration. This reduces food waste and turns losses into revenue. The company also created the idea of the HUNGER PASS by grouping products with similar expiration dates and offering them to people in need. Also, this helps supermarkets support their communities while making food more accessible. Above all, the platformโs work shows how technology can fight hunger in practical ways.
Long-Term Goals
The long-term goal of NetConv Shop is to keep exploring the connection between supply and demand to reduce waste and provide hunger assistance. Lucas and his team consider customer feedback and direct observations to guide improvements. The process of improving is never-ending. When developing AI-powered solutions, we started with static algorithms, then we refined with ML to recognize patterns in sales preferences at certain times of the year, and then we incremented with AI to access information beyond retail itself, like distant information and analytical search.
Advice for New Leaders – Lucas Piccinin
Lucas encourages future leaders to find a real problem worth solving. Once the problem is clear, creativity can guide the development of a strong solution. However, when the issue is still not clear, he will encourage individuals to begin working anyway. Being on the lookout, watching others in distress, and noticing details can give one fresh possibilities. The leaders can also be open to new learning and to new things.ย Moreover, most challenges are not visible at first sight, and being part of the operation helps create the knowledge that can create strong innovations. Establishing awareness and care is the key to success in the long run.
Encouraging More Leaders
Lucas feels that the first step to leadership is the courage to follow your desire. Motivation comes from an inner will, and offering experiences that contribute to Leadersโ confidence can increase their chances of being successful. It is important to have a lot of resilience because reality will eventually check if you are really passionate about the problem you are solving. Lucas appreciates a workplace in which the value of pragmatism, creativity, ownership, and trust is upheld, because in such private enterprises, ideas are easily created.
A Quote He Lives By – Lucas Piccinin
Lucas pursues a very basic yet strong concept: reacting well in the long term will create a brighter future. To him, misfortune comes with all the paths, and how an individual reacts to the challenges defines his/her outcomes. Having a deep understanding of yourself can help you comprehend others and increase your ability to react in the best way possible for the long-term outcomes.
Conclusion
Lastly, the story of Lucas Piccinin reflects dedication, clear thinking, and a strong desire to solve important problems in society. Through NetConv Shop, he has created tools that provide transparency on freshness to e-commerce operations, converting waste into revenue, while providing hunger assistance. His Leadership style is guided by 7 values that allowed building the platform: reacting in a good way for the long run, boldness, trust, ambidexterity, humility, resilience, and research. Listening to the customers, learning the real issues, and providing real solutions to real problems, Lucas is still able to create a business with purpose and impact. Moreover, his journey portrays how small teams and powerful concepts can bring change that is long-lasting in the world of food and technology.
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