Dr. (h.c.) Jaslyin Qiyu – the name of one of the most respected voices in marketing and customer experience across the Asia Pacific. With over 2 decades of experience, she successfully reshaped global marketing and leadership experience. She has been working in multinational corporations such as Citibank, EY, and Credit Suisse, and also founded “Mad About Marketing Consulting”. She has broken marketing conventions with these accomplishments. Now, she is enabling organizations to provide strategic marketing guidance, artificial intelligence adoption strategies, and integrated digital solutions, and also aims to mentor young aspirants of the marketing fraternity. On the whole, the experience of Dr. Jaslyin embodies the notion of balance between innovation, leadership, and positive effect on society. Now, let us discuss her background, education, inspiration, and goals.
Background, Education & Inspiration – Dr. Jaslyin Qiyu
Dr. (h.c.) Jaslyin’s Qiyu career spans 20+ years of marketing transformation across global MNCs, including Citibank, EY, Credit Suisse, and Kantar. She holds postgraduate degrees from MIT Sloan and earned an honorary doctorate in marketing. Her entrepreneurial journey started while advising a wealth tech startup, where she shaped their marketing strategy. So, her strategies help them to access marketing excellence. To get out of the cookie-cutter agency models, she launched “Mad About Marketing Consulting”. It helps her to prove to the world that outstanding results stem not from budget but from strategy and systematic execution.
Mad About Marketing Consulting and Its Unique Value
Mad About Marketing Consulting positions itself not as a campaign executor but as a strategic change advisor. What makes it unique is the “people process platform” methodology addressing the operational foundations of marketing success. Unlike traditional agencies that deliver tactics, the consultancy blends marketing advisory with management consultancy principles. It also operates on a fractional talent model with 90% of women, prioritizing flexibility and family. So, within 2 years, the firm expanded from Singapore to Vietnam. Also, recognized as the best B2B and B2C marketing consultancy. She also introduced proprietary AI adoption with maturity assessments that help businesses tackle digital changes with responsibility and foresight.
Key Leadership Lessons – Dr. Jaslyin Qiyu
Dr. (h.c.) Jaslyin Qiyu highlights that leadership is not about knowing everything but about empowering teams to collaborate and create solutions. She has learned that real transformation needs stakeholder involvement rather than top-down mandates. Another key lesson is that empathy, thoughtfulness, and consensus-building are not weaknesses but leadership strengths. She also stresses that waiting to be “fully ready” will only stall progress as growth comes through solving real problems. Lastly, she highlights the need for a systematic framework over one of once-off campaigns to generate repeatable value, and sustainable transformations. So, these lessons demonstrate her leadership philosophy and influence how she mentors teams and shapes business strategies.
Impact on Industry and Society – Dr. Jaslyin Qiyu
Through her consultancy and leadership, Dr. (h.c.) Jaslyin Qiyu redefined marketing’s role from creative execution to a strategic business driver. She has worked closely with C-suites, promoting marketing leaders as vital partners in business growth. Her advocacy for responsible AI adoption provides organizations with frameworks that balance innovation and strategic thinking. Beyond business, she empowers women by enabling fractional marketing careers, creating opportunities for professionals balancing health and family. As the communication chair of UNDP-TRIGGER-Origin Board, and through her pro Bono work, she expands her expertise to non-profits. So, it helps her to simplify marketing’s role in tackling social challenges globally.
Long-term Goals and Vision – Dr. Jaslyin Qiyu
Looking ahead, she envisions Mad About Marketing Consulting as Asia Pacific’s authority on sustainable marketing transformation. She is also building regional hubs starting from Vietnam and developing an ecosystem of fractional specialists collaborating across geographies. The proprietary framework is being codified, helping the flexibility of the people process platform methodology. On the technology hand, she pioneers responsible AI integration, ensuring clients take innovation ethically and effectively. However, the ultimate goal is to establish an industry benchmark where marketing is simultaneously creatively inspiring and operationally strong. She has also been supporting talent networks, especially women, to achieve both professional and personal ambitions smoothly.
Advice for Aspiring Leaders
Dr. (h.c.) Jaslyin Qiyu advises leaders to define their unique value proposition instead of simply replicating others’ success. Understanding genuine customers’ needs must come before assumptions. She also warns against undervaluing expertise, as confidence in one’s experience is non-negotiable. Leaders should scale systematically, applying the same strategy to their own business as they advocate to clients. Importantly, waiting until everything feels “ready” can delay impact as value creation must begin now. She also urges leaders to develop systematic methodologies for repeatable success, ensuring that the business proves its worth independently.
Guiding Quote By Dr. Jaslyin Qiyu
Dr. (h.c.) Jaslyin Qiyu one guiding mantra that defines her leadership and entrepreneurial spirit is “Stop trying to be ready and start being valuable”.
This philosophy reflects her belief that growth starts not from waiting for perfect conditions but from solving real problems with authenticity. She views this mindset as transformative, particularly for women and aspiring leaders who often underestimate their readiness. It also helped her to change her mindset from being on a defensive pathway of avoiding mistakes to a proactive strategy of value creation. For her, this quote is a constant reminder to prioritize impact over perfection in all aspects of work and life.
Conclusion
Dr. (h.c.) Jaslyin Qiyu invaluable insights highlight her inspiration towards sustainable leadership, marketing transformation, and responsible AI adoption. It also highlights how strategic marketing can be defined in industries while creating opportunities for others, particularly for women. Not only can one gain actionable lessons on leadership and entrepreneurship, but also build impactful businesses rooted in authenticity and systematic execution. For aspiring leaders and marketers, her advice serves both as a road map and inspiration. She also encourages them to step forward with confidence and collaboration and focus on creating real value rather than waiting for the perfect time.
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visit their website https://www.madaboutmarketingconsulting.com/
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